# Emiliano Leal, Product Designer & Full-Stack Dev

Open to work, Mexico City

I'm Emiliano. I design and build web apps end to end: React and Next.js on the front, Node and SQL on the back, and the interface details in between. A software background with years of shipping design work behind it.

## Selected work

### Fuerza Pepsico: Interactive Experience

*Development · Full-stack developer*

A survey and trivia web app for a Pepsico event, used by more than 1,000 people, many of them at the same time. I built the whole stack, solo.

- **1,000+** people used it at a live Pepsico event
- Question flow and live score display in React and Next.js
- Scoring and answer validation on the server, not trusted from the browser, so results held up with many people playing at once
- Schema and queries in Drizzle on Neon serverless Postgres
- Deployed and hosted it for the event
- Delivered an Excel database of every contestant and their score to the client

Stack: React, Next.js, Neon (Postgres), Drizzle ORM

[Visit live site](https://yellow-crane-980530.hostingersite.com/)

### 100+ dealer websites at LeadVenture

*Design · UX/UI designer*

As a UX/UI designer at LeadVenture I designed more than 100 homepages for powersports, marine, and outdoor equipment dealers across the US and Canada. Scroll through some of them below.

- **100+** dealer websites designed
- Full homepage designs, from header and hero to inventory, services, and footer
- One reusable structure, re-skinned for each dealer's brand, colors, and logo
- Logos, graphics, and seasonal updates for existing sites

Stack: Figma, UX/UI Design, Web Design, Branding

Still live with my design:

- [Panorama Marine](https://www.panoramamarine.com/)
- [Sawkill Power Equipment](https://www.sawkillpower.com/)
- [Pro Sport Suzuki Polaris](https://www.prosportsp.com/)
- [City Tractor Co.](https://www.citytractor.com/)
- [Knepp's Power Equipment](https://www.kneppspowerequipment.com/)
- [Taylor Rental](https://www.taylorrentalsebring.com/)
- [First Quality](https://www.firstqualityonline.com/)
- [Verne's Inc.](https://www.vernesinc.com/)

### 3D sculpting, printing & VR

*3D & VR*

Sculpting in ZBrush started as my hobby and grew into client work.

- Personal sculpts in ZBrush, the hobby behind it all
- Custom commissions: real sculptures recreated in 3D and printed
- Models and assets for VR projects and 3D-printed pieces

Stack: ZBrush, 3D Printing, VR

[See more](https://www.artstation.com/shimmah)

### Caos Café: brand from chaos theory

*Brand · Brand designer*

The café is called Caos, so the brand is built on chaos theory. I plotted the equations in Blender, rendered the curves as line art, and turned them into the logo, merch, uniforms, and packaging.

- Strange attractors, like the Lorenz system, plotted from their equations in Blender and rendered as clean line art
- One visual language from fine-line prints to a bold logo badge, so every piece reads as Caos
- Applied across totes, uniforms, and packaging, with the line "I plotted my path in logic, and found myself lost in chaos."

Stack: Blender, Branding, Packaging, Merch

### This site

*Development · Solo project*

My bilingual portfolio, designed and built from scratch.

- A 3D bookshelf in Three.js that loads only when needed
- Capricornus, my sign, traced off a star chart as the backdrop
- My own identity: an "E" monogram, Satoshi, and a green accent

Stack: React, Vite, Three.js (R3F), Framer Motion

## About

*A developer who designs, not the other way around*

I studied software development for five years, mostly game development, C++, and databases. Then I spent a few years working as a designer, which is where the other half of what I do comes from.

Now I do both. I take a product from the first sketch all the way to a deployed app: design, frontend, and backend. The small details are the part I enjoy most, and I'm looking for a product team where I can own that whole path.

### Outside of code

My camera goes almost everywhere with me. Most of these photos are from trips, and taking them is my favorite part of traveling. I also like café hopping around a new city, which is usually how I meet people.

At home I'm usually modeling something in 3D or painting. The rest of my time goes to my family.

### On my shelf

- Atomic Habits, James Clear
- Clean Code, Robert C. Martin
- The Unbearable Lightness of Being, Milan Kundera
- The Metamorphosis, Franz Kafka
- On the Soul, Aristotle
- One Piece, Vol. 1: Romance Dawn, Eiichiro Oda

## Experience

### Full-Stack Developer & Designer

Freelance · 2024–Present

Full-stack and design work for clients, from the Pepsico trivia app to landing pages, VR and 3D-printing assets, and the Caos Café brand.

### UX/UI Designer

LeadVenture, Monterrey · 2023–2024

Designed more than 100 websites for diverse clients across multiple industries, created logos, graphics, and assets, and managed ongoing updates for existing sites.

### Bachelor of Multimedia and Digital Animation

UANL, Faculty of Physical and Mathematical Sciences · 2018–2022

Specialized in video game development. Advanced proficiency in C++ and Unreal Engine, with a foundation in OOP, database architecture, and schema design, including C# applications with integrated SQL databases.

### Toolkit

- **Web Development:** React, Next.js, JavaScript / TypeScript, Node.js, SQL, Neon & Drizzle, Three.js (R3F)
- **Design:** UX/UI Design, Brand Design, Figma, Video Editing
- **Programming Foundations:** C++ & Unreal Engine, C#, Object-Oriented Programming, Database Architecture & Schema Design
- **3D & Multimedia:** ZBrush & Blender, 3D Modeling, VR Asset Creation, 3D Printing, Multimedia Production

## Let's build something

I'm looking for my next team in Mexico City. If you have something you think I'd be a good fit for, I'd love to hear about it.

- Email: [emiliano.leal.d@gmail.com](mailto:emiliano.leal.d@gmail.com)
- LinkedIn: https://www.linkedin.com/in/emiliano-leal-b8b24b217/
- Resume: https://emilianoleal.com/EmilianoLeal-Resume.pdf